underWAY(TM) and Smart for Life(R) Continue to Support Charitable Organizations
​(May 20, 2010)

​Company Sponsors 3rd Unicorn Children’s Foundation Event in Boca Raton, FL

BOCA RATON, Fla., May 20, 2010 — The trailblazing company whose Smart for Life(R) cookie diet products have become the fastest-growing weight management company in America, and its sister company Better Health Beverage with the new appetite-suppressing beverage underWAY(TM), are proud to announce its ongoing sponsorship of the Unicorn Children’s Foundation, a local charity. The most recent event, “2nd Annual Denim, Diamonds and Dice Casino” in April, raised over $50,000 in donations for Unicorn. Along with other functions, in December 2008, Smart for Life(R) was the event’s presenting sponsor of Unicorn’s “The Fabulous You!” which raised over $250,000 at Mar-A-Lago Club in Palm Beach.
The Unicorn Children’s Foundation is dedicated to assisting children and young adults with developmental, communication and learning disorders through education, awareness, and research. Over the last decade, there has been a steady and startling increase in the number of children diagnosed with developmental, communication, and learning disorders. Approximately 1 out of every 5 children is impacted by challenges associated with these disorders (i.e., autism and ADHD).
“We feel honored to continue to support such an important and worthy charity in our area,” said Richard Kayne, CEO of Better Health Beverage and Smart for Life(R). “Seeing the impact our donations make to the Unicorn Children’s Foundation is not only heartwarming but necessary as the children affected by these disorders increases every year. We also believe healthy eating and avoiding obesity contributes to overall health and wellness.”
underWAY’s key ingredient HeroFiber(TM) was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life’s work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite-suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors – Acai-Pomegranate, Grape and Orange – have consumers raving about the taste. With a mere 10 (low-glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY(TM) is truly the healthy way to put hunger on hold.
For more information, please visit http://www.under-way.com or contact:
Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000
jlieberman@behrmanpr.com | rierino@behrmanpr.com
High-resolution photos, TV spots and interviews are available upon request.